BLOODWISE CAMPAIGN

A three-hour shoot has turned into this charity's most successful film - images and two versions of a film were captured to tell the story of this little boy with leukaemia.

This was a great example of how much can be achieved with good research into the right case study, an efficient and sensitive shoot and a certain amount of luck. The mother was an articulate and powerful speaker and the small boy young enough to go about his day without being too self-conscious of being filmed.